BLOG: Retail isn’t an afterthought – it’s part of the story
10 April 2026
In many museum and heritage projects, retail often arrives late in the conversation. The big ideas take centre stage, the exhibition design evolves, the story takes shape… and then, somewhere near the end, someone asks, “And where will the shop go?”
BLOG: Retail isn’t an afterthought – it’s part of the story
In many museum and heritage projects, retail often arrives late in the conversation. The big ideas take centre stage, the exhibition design evolves, the story takes shape… and then, somewhere near the end, someone asks, “And where will the shop go?”